The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Reaching US$465 billion in 2014 the beauty industry remained resilient to strong headwinds from foreign exchange turbulence, low oil prices, political and economic instability. There is continued penetration of staples in emerging markets, trade up to more superior products with enhanced benefits but also by the adoption of extended beauty routines. Both premium and mass beauty increased growth marginally by equal proportions. Premium is getting further traction in emerging markets.