Articles / Global Alcoholic Drinks Performance in 2012
Global Alcoholic Drinks Performance in 2012
Alcoholic drinks volume growth in 2012 was again driven by emerging markets, predominantly China given the overall size of the market. Europe remains challenging faced with maturity and macroeconomic difficulties, whilst the return to growth of the US offers encouragement. Even in declining markets opportunities exist for well-executed products, with cider and RTDs performing well on the back of innovation and new product launches.