Gender Influences Fragrances Prospects in Emerging Markets

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Women’s fragrances have traditionally ruled the market ahead of men’s, including in terms of product availability. However, absolute growth forecasts reveal that emerging markets like Mexico and Argentina will generate more value in men’s fragrances over 2013-2018. This indicates an opportunity for industry players to step up men’s variety, where prospects compare well with those of women’s. Middle Eastern markets, essentially Saudi Arabia and the UAE, will lead in premium unisex fragrances.