Game-Changing Technology Key to Capturing the New Online Travel Consumer
The global online travel market is far from mature, continuing its steady growth in all travel categories driven by the emerging markets especially in Asia Pacific, thanks to greater connectivity, expansion into rural areas, rising smartphone penetration and increasing income levels. Healthy performances were also recorded in the advanced economies and North America continues to lead the world with over US$200 billion online travel sales with Europe catching up fast. Online travel consumers are changing as they increasingly embrace mobile internet devices, demand more personalised real-time services and enjoy sharing travel reviews and services with their peers.
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