Future Prospects in the Indian Dishwashing Market

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Consumption in hand dishwashing in India has been growing rapidly over the last decade, thanks in part to increased usage of higher-end crockery and glassware. Indian consumers are
turning to more upmarket cleaning products as a result, encouraged to switch from traditional bar soaps to more modern liquids. With task-specific products almost non-exist in India given its low per capital disposable income, products that offer multi-functionality with an accent on health and hygiene are prospering in this rapidly growing market.