The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Consumption in hand dishwashing in India has been growing rapidly over the last decade, thanks in part to increased usage of higher-end crockery and glassware. Indian consumers are
turning to more upmarket cleaning products as a result, encouraged to switch from traditional bar soaps to more modern liquids. With task-specific products almost non-exist in India given its low per capital disposable income, products that offer multi-functionality with an accent on health and hygiene are prospering in this rapidly growing market.