Fresh Food Consumption Around the World

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Fresh food volume consumption during 2013 was among the strongest in the emerging markets of Asia Pacific and Eastern Europe. In both regions there remained an abundance of fresh produce as well as a persistently strong culture of home-cooking and eating fresh food. By contrast, fresh food consumption in Western Europe and North America remained notably lower thanks to busy lifestyles and stronger consumer preferences for the convenience and “added value” nature of packaged/processed food.