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Articles / Free E-Book: Top Five Alcoholic Drinks Trends by Country in North and South America

Free E-Book: Top Five Alcoholic Drinks Trends by Country in North and South America

By: Euromonitor Research May 13, 2013

Identify key market trends in the alcoholic drinks industry in 15 North and Latin American countries. This e-book outlines major trends in each country, pinpointing differences that are crucial to product development and marketing campaigns.

Download the e-book >>

Key Findings:

In 2013, every country in Latin America will see growth in per capita beer consumption, mainly driven by domestic standard lager reaching more emerging middle income consumers.
Beer volumes continue to decline in North America as consumers look for value over volume through craft and premium offerings.
Wine consumption will increase by 10% per capita in both regions over 2012-2017.

Alcoholic drinks trends were identified for the following countries:

Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, México, Perú, United States, Uruguay and Venezuela.

Download the e-book >>