France: Country Pulse (June 2010)

by the Countries and Consumers team.

Hot topics in June 2010:

  • McDo runs an ad targeting gay customers.
  • French demanding more green products.
  • Allez la

McDo over the rainbow

McDonald’s France – referred to in France as McDo – has launched a new campaign targeted at embracing consumers of all sexual persuasions. The advert, which has gone viral on the web, features a father and a son in one of the McDonald’s restaurants. The father and son have a conversation about the son’s (all male) classmates, one of which the son is in love with. One blogger explained the scene as “very subtle and rather charming”.

We want green

Industry specialist Agrar-net has announced that French consumers are demanding more organic products despite the economic crisis. 45% of big supermarket chains are responding with stocking up on more organic (in France “bio”) products.

In addition, some 26% of specialised shops now cater for consumers who want organic produce, as well as 12% of independent stores. This has had an affect on production: France registered 16,446 fields used for organic production in 2009, which represents an increase of 23.7% on the previous year, according to BIO news. The amount of people working in the sector also grew by 21%.

Allez la France

The song “Allez Ola Olé” can be heard throughout France this summer. Not only was it France’s entry for the Eurovision Song Contest in May, it is also used by French Broadcaster France Televisions as The Summer hit of 2010 and for promoting the 2010 FIFA World Cup.

The song was number 1 in the French charts in May. The title of the song refers to the album “Music of the World Cup: Allez! Ola! Ole!” released in 1998 to coincide with the 1998 World Cup in France that year.