Female Breadwinners : 2011 How the Rise in Working Women is Influencing Spending Patterns

With females graduating in greater numbers than ever and delaying family life to establish high-flying careers, traditional gender roles are becoming a thing of the past. As male-orientated jobs are hit by recession and more women become the household’s main breadwinner, they are responsible for a greater share of purchasing decisions. The new report examines the global impact of high earning females on consumer markets and the ways in which marketing strategy will adapt to changing demand.



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