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Today sees the publication of a brand new book World Consumer Lifestyles Databook: Key Trends from market research and business publisher, Euromonitor. It has a huge range of valuable, but hard to find lifestyle data for 70 countries, including eating and drinking habits, spending patterns and lifestyle choices. There are world rankings, cross-country comparisons as well as detailed country specific data to give a clear picture of similarities and differences between nationalities 71.1% of the population in the UK have a mobile phone, but we’re 5th in Europe behind behind Austria (93.3%), Norway (74%), Italy (73.9%) and Finland (72.1%).
World Consumer Lifestyles Databook: Key Trends is the second product to be published by Euromonitor’s Lifestyle Research Unit, a new team set up earlier this year. The Lifestyle Unit was conceived as a response to customer demand for background information on consumers and how we live our lives. So far, all of the information published is statistical, however, there are plans for lifestyle reports for all 70 countries later in the year. These reports will provide the story behind the numbers, complementing the statistical data.
The World Consumer Lifestyles Databook: Key Trends is published by Euromonitor and is available through our website.