WTM Latin America
World Travel Market delivers the leading global events for the travel industry. One of six shows in the WTM portfolio, 2020 will be the eighth edition of the Latin America show bringing the global event and expertise to this region.
Through its industry networks and unrivalled global reach, WTM Latin America creates personal and business opportunities, providing customers with quality contacts, content and communities. Taking place in Sao Paulo Brazil, this business-to-business (B2B) show attracts a global audience to meet and shape the direction of the travel industry.
Session description: The tourism industry is closely linked to the supply of leisure and entertainment services, such as theme parks, historic centres, museums and casinos. In this presentation, we will discuss the importance of product differentiation, the disintermediation promoted by s-commerce and the increasing search for activities that promote a positive social impact during the trip.
Session date and time: Tuesday, 31 March at 4:50pm BRT
Speaker name(s) and title(s): Marilia Borges, Senior Research Analyst