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WTM Latin America is a business-to-business (B2B) event, which brings the world to Latin America and promotes Latin America to the world. Targeting Leisure, MICE, and Business Travel, this is where the travel industry meets to negotiate and conclude business deals aiding the region to become one of the most important areas in the global travel and tourism industry.
The event, that shall take place this year only in virtual format, is scheduled for August 10, 11, and 12. Programs including Responsible Tourism, Women in Travel, and Travel Forward shall be kept in the event official schedule. It is expected in this edition that the program has up to 700 attendants.
Session title: The post-pandemic world: how can tourism innovate?
Session description: Tourism has lived perhaps the biggest crisis in its entire history since 2020, due to the new coronavirus pandemic. Quickly, the mounting concern with hygiene protocols, social distancing measures, and the adoption of a consumer-centered approach began to set the tone for survival and recovery strategies in the industry. As a result, innovation in tourism has been driven by the accelerated pursuit of digitization and sustainability. Based on disruptive business concepts captured by Euromonitor International in 100 countries, we discuss how the travel industry leveraged innovation to survive the earthquake caused by the COVID-19 pandemic that abruptly interrupted global travel and tourism in 2020. From the most sophisticated technological solutions to the simplest, we will explore the best practices that have helped businesses and communities get back on their feet.
Session date and time: Tuesday, 10th August at 12:00PM BRT
Speaker name: Marilia Borges, Consultant