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World Travel Market delivers the leading global events for the travel industry. One of six shows in the WTM portfolio, the Africa show was launched in 2014 to bring the benefits and opportunities of their global industry expertise to travel professionals in this region.
Taking place in Cape Town, South Africa, nearly 5880 travel industry professionals attend Africa’s leading and only business to business (B2B) exhibition for inbound and outbound Africa travel and tourism markets.
Mirrored on WTM flagship events WTM London and Arabian Travel Market in Dubai, WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.
Through long-standing industry networks, global reach and regional focus, WTM Africa creates personal and business opportunities providing our customers with quality contacts, content and communities.
Session title: Tourism in Sub-Saharan Africa: An emerging commodity
Speaker name: Christelle Chokossa, Senior Research Analyst
Session description: Recent raw commodity crisis encouraged a number of African countries to diversify their source of income in order to sustain economic performance. As the trend unfolded, tourism emerged as a key tool, with intensified campaigns, product diversification and strategic positioning stimulating both leisure and business trips. Euromonitor’s presentation will highlight the dynamics driving travel and tourism growth in the region.
Session date and time: Thursday, Aprill 11th at 11:30am CAT