World of Wipes

Atlanta, Georgia
July 12, 2021 to July 15, 2021
Logo World of Wipes

This year more than ever, you need to be at the threshold of a new era in wipes. WOW – the World of Wipes® 2021 – is the must-attend event of the decade! Join us to hear about new breakthroughs, new trends and new opportunities. Network with peers from around the globe. Join us live, or join after the event on demand!

Register here.

Session title: Consumer Wipes: Look at the Post-COVID World

Session description: With surge in COVID-driven demand in 2020, retail sales of consumer wipes in surface and personal care generated estimated over USD16 billion, far ahead of the pre-COVID projections and expectations. However, as the industry is looking beyond 2020 and settles into long-term planning, it is important to assess what was a temporary shift, what is here to stay, and what will re-bound again with the new strengths once the impact of COVID-driven demand subsides.

Euromonitor presentation will reveal:

1) Updated forecast for consumer wipes globally, contrasting pre-COVID and post-COVID expectations; the presentation will contrast expectations for developing and developed regions;

2) Latest innovation trends across wipes categories, with focus on value-added premium products and new products positioned in natural segment;

3) Retail channel dynamic, including shifts and risks of digital brand engagements.

Session date and time: Wednesday, 14 July at 8:30am ET

Speaker name: Svetlana Uduslivaia, Head of Research