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Chicago, IL | Sheraton Grand Chicago
06.05 – 06.08.18

How do you gain the edge in this dynamic world’s growing market? Connect with more than 470 industry peers at the World of Wipes® (WOW). Exchange ideas (and business cards!)

Attend presentations on the hottest topics, with exclusive insights on market data, flushability, substrates and ingredients, and sustainability presented by some of the biggest names in wipes. Explore breakthrough ideas at tabletop displays. You can even sign up for Dinner with Industry Thought Leaders, for face-time with today’s forward thinkers.

https://www.inda.org/events/wow18/

 

Global Wipes Marketplace: Trends, Challenges and Opportunities in Retail and Institutional Settings

With USD12 billion in retail sales, wipes have reached less than 10% of their potential. In addition to this, there are also opportunities in away-from-home (AFH) space, and there is still a large amount of unmet potential in the global marketplace, both from developed and emerging markets. The wipes market has recently seen a lot of movement in product innovation and segmentation, with expansion into niche markets. However, the industry has come under significant pricing pressure, as well as scrutiny for efficacy and safety. This presentation will look at trends in both the retail and AFH sectors, challenges that wipes manufacturers face, and opportunities for further growth. This will include:

Key global trends for personal wipes in retail as well as trends in AFH wipers. The presentation will review the performance of subcategories such as baby wipes, cosmetic wipes, and moist toilet wipes in retail settings, and AFH wipers by industry sector

Examples of recent innovations and challenging set-backs that new products face, as well as challenges in the market overall

The fastest growing markets, including expected performance from 2017 through 2022

Comparison of developed and developing markets, with analysis of demand drivers behind the category performance

Session Date/Time: June 8 at 9 AM

(Show More)
SPEAKER
Siana Jannesari, Tissue and Hygiene Analyst

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