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Join a global network of senior F&B professionals at World Food Innovate Summit, where you’ll learn how to align your product in terms of formulation and market position with shifting consumer demands and market trends.
Over two days, experts from around the world will share insights into their NPD successes and challenges, focusing on:
• Innovation & Technology
• R&D & Formulation
• Consumer Insights & Marketing
The programme covers the whole spectrum of product development. It already hosts some of the most innovative names in the industry, including Mondelez International, Danone, Domino’s Pizza, Hotel Chocolat, NF-FOOD (METRO AG). Plus, catch Beyond Meat speaking for their first time in Europe in the Chief Innovation Officer’s opening keynote session.
Session title: Brand Disruptors and New Business Models in Food and Nutrition
Speaker name: Trishna Shah, Senior Analyst
Session description: The world’s biggest brands are under siege from an army of insurgents. Aided by technology and the unprecedented rise of social media, small, nimble brands are rewriting the growth playbook, challenging packaged food’s longstanding strongholds. This presentation will provides a framework through which to evaluate disruption in food and drinks, and considers some of the contemporary insurgent brands and business models that help them success. It also discusses some of the strategies that “Big Food” could pursue in order to better fend off the competition from their insurgent counterparts.
Session date and time: 14/05/2019, 12.10-12.45 CET