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Today’s consumers experience countless touchpoints across online and offline channels along their path to purchase. Many crave the retail expertise and customer service that empowers them to make the best purchases they feel good about.
These demands of the modern-day consumer mean one thing only for retailers – that they can no longer rely on one channel alone to succeed. It is brands who think of the digital and physical presence as a single entity and are able to deliver a seamless and consistent experience across channels who will thrive in the long run.
Join Euromonitor International and Socialbakers in this exclusive webinar that will:
– Review how the retail industry performed in response to the shift in consumer behaviour towards online channels in 2020
– Explore how the industry is expected to grow in 2021 and beyond, and how retailers can position themselves for success
– Highlight the winning digital channels that retailers should invest in to create a robust omnichannel strategy
Session title: What is next for retailers: 2021 and beyond?
Session description: Global retailing industry has been hit by the pandemic in 2020, resulting at the -2% growth in value terms. Coronavirus posted the greatest challenges to retailers worldwide. Lockdown policy, isolation lifestyle and economic slower down are the key contributors to consumers behavior changes. The pandemic and consumers behavior changes accelerate digital commerce and transform retailers to deploy more technology in order to response to situation. These changes are expected to be permanent and thus will continue to influence the industry. In this webinar, Euromonitor will explore how was the retailing industry performed in 2020, and how the industry is expected to grow in the future, as well as the trends that are expected to maintain due to the permanent shift of consumers behavior.
Session date and time: Thursday, 11 March at 11:00 AM SGT
Speaker name and title: Warangkana Anuwong, Research Manager – Services & Payments at Euromonitor International