June 5, 2020 to June 10, 2020

WeCOSMOPROF is the digital event for the global beauty community, a marketplace filled with networking and business opportunities, inspirational content and live demonstrations.

From 4 to 10 June, our exhibitors, buyers and beauty professionals will be able to interact, create business opportunities and discover the future trends in the beauty sector, thanks to a unique digital business matchmaking platform, the largest program of webinars for the beauty industry, and a live-streaming stage.

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Session title: Beauty in Light of Covid-19: Mapping Opportunities Amidst Adversity

Session description: While beauty will not come out unscathed from the expected global pandemic-linked recession, there could be some positive prospects to explore in terms of positioning, product formats and engagement through virtual experiences. A shift to local brands, boost in masstige offerings, DIY beauty and further health alignment, as well as wellness-centred brand messaging will be observed. As necessity takes priority over luxury, brand differentiation and loyalty will resurface as a challenge, so stories of purpose, emotional engagement and new relevance would be a key lifeline.

Session date and time: Friday 5th June 11:00 AM – 11:25 AM CEST and Wednesday 10th June 7:00 PM – 7:25 PM CEST

Speaker names: Irina Barbalova, Global Lead Health and Beauty of Euromonitor International

Gabriella Beckwith, Senior Research Analyst of Euromonitor International