Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreWeCOSMOPROF is the digital event for the global beauty community, a marketplace filled with networking and business opportunities, inspirational content and live demonstrations.
From 4 to 10 June, our exhibitors, buyers and beauty professionals will be able to interact, create business opportunities and discover the future trends in the beauty sector, thanks to a unique digital business matchmaking platform, the largest program of webinars for the beauty industry, and a live-streaming stage.
Session title: Beauty in Light of Covid-19: Mapping Opportunities Amidst Adversity
Session description: While beauty will not come out unscathed from the expected global pandemic-linked recession, there could be some positive prospects to explore in terms of positioning, product formats and engagement through virtual experiences. A shift to local brands, boost in masstige offerings, DIY beauty and further health alignment, as well as wellness-centred brand messaging will be observed. As necessity takes priority over luxury, brand differentiation and loyalty will resurface as a challenge, so stories of purpose, emotional engagement and new relevance would be a key lifeline.
Session date and time: Friday 5th June 11:00 AM – 11:25 AM CEST and Wednesday 10th June 7:00 PM – 7:25 PM CEST
Speaker names: Irina Barbalova, Global Lead Health and Beauty of Euromonitor International
Gabriella Beckwith, Senior Research Analyst of Euromonitor International