Eric Penicka of Euromonitor International will provide an overview of the US coffee landscape, discussing trends, growth drivers and future opportunities. Although the flat coffee volumes seen over the past five years are expected to persist, Euromonitor International’s analysis will delve into the underlying dynamics of this stability, where growth will come from and industry prospects.

This webinar will highlight:

• What are the underlying dynamics of the US coffee market?

• Where will growth come from in the five coming years?

• How can coffee capitalise on the flurry of recent positive health studies?

• How will e-commerce change the status quo?