Wabel Online Sweet & Confectionery Summit
The Wabel Online Sweet & Confectionery Summit will consist of two days to meet potential business partners during pre-matched and pre-scheduled B2B Smart Meetings™ to bring together curated buyers and vetted suppliers from the Sweet & Confectionery industry.
Overview of the snack industry in Europe and the future of Product Claims and Positioning
The snack industry has seen a deep transformation in the last few years due to consumers’ growing interest in clean and ethical labels. Categories such as snack bars, ice creams and confectionery have seen multiple claims appearing influencing the entire product offer.
This presentation aims to give further insights on the top growing snacks categories in Europe as well as to explain, thanks to Euromonitor International’s Product Claims and Positioning tool, the importance and the expansion of claims in the Snacks industry depending on countries.
The evolution of Snackification in Europe
As consumers are constantly looking for more convenient solutions to snacks, the coronavirus pandemic has modified the snacking experience. This workshop aims to provide an overview of the Snacks market in Europe by discussing industry forecasts and leading brand expansions. After discussing the growth of competition from other packaged food industries such as dairy and ready meals, the presentation will develop emerging snack trends following Covid-19 and provide multiple examples.
Session date and time: Tuesday, 3 November at 9.10am CEST
Speaker: Margaux Lainé, Analyst