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Key factors shaping the future of private label grocery brands in Europe

This presentation will explore the private label market in Europe, highlighting major trends, product innovations and current consumers’ expectations in a fast paced changing retail environment. Against the narrowing price gaps between private label and branded products, we look at where potential avenues for growth lie and the different factors that will shape the future of private label in Europe.  With online shopping being increasingly more competitive, the on-going surge of discounters, and the lines between foodservice and retail becoming more blurred, we will discuss how the landscape of grocery retailing has changed and what Euromonitor is predicting for 2017 and beyond.

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SPEAKER
Maria Bogdanova, Analyst at Euromonitor International

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