Topic / Industry


Content Type

Topic / Industry


Content Type

Daniel Lojo, Research Analyst
Frozen food in Europe – Key trends and developments

Date & Time: March 26th at 11:30am

The retail landscape in Europe is more developed than ever. Retailers and suppliers in frozen packaged food face a balancing act to maintain profitability and in doing so private label must fight its corner in order to avoid falling victim to the changing times. Premiumisation, segmentation and sophistication seem to be the right answers to effectively compete against branded rivals. This will allow it to navigate the challenges of the shifts in distribution channels, adapt to the dynamic macroeconomic environment and ensure it can play a significant role in this frozen packaged food success stories of the future. This presentation aims to feature key current trends affecting frozen packaged food across Europe and to highlight some of the most relevant strategies being followed by the industry. It will give an overview of the market, highlighting key data points and exploring potential scenarios likely to be seen in the future.

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