From Digital Play to Traditional Toys: Key Learnings from the Latest Marketplace Dynamic and Strategies for Future Growth

Registration Fee

Members: Free
Non-members: $49.00

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Date & Time: Thursday, October 10, 2019, 2 to 2:45 p.m. (Eastern)

Objective: This webinar will provide insights into how population shifts, changing consumer values, advancements in technology, the popularity of online gaming, and kids’ daily screen time continue to transform play. The session will identify evolving marketing influences that challenge product appeal, how character licensing is being shaped by digital play, and how these disruptors offer new opportunities for traditional toys and games.

Who Should Attend: All Toy Association members and industry stakeholders are invited to participate; however; this webinar is specifically recommended for manufacturers and retailers who are interested in better understanding and learning about how digital play will impact the future toy industry.

What You Will Learn:

How to adapt unique selling points from digital gaming to traditional toys

Lessons from shifting marketing influencers

Changes in character licensing stemming from new media and content creators, resulting in more pressure on established licensors

Moderator: Anne McConnell, senior director of market research & data strategy, The Toy Association

Presenter: Svetlana Uduslivaia, head of research – home & tech, Euromonitor International