Tissue World São Paulo 2019
First launched in 2015 with a focus on the growing tissue industry in Brazil and South America, Tissue World São Paulo has since grown to be the premier meeting point for the regional tissue industry.
In addition to the strong attendance from leading local pulp producers, the 2019 edition will also co-locate with ABTCP (Brazilian Paper and Cellulose Technical Association) Congress for the very first time, providing an enhanced and comprehensive networking experience for all the attendees.
With over 90% South American participants, this is where you need to be at to develop all the important tissue industry connections from this region.
Session title: Tissue Market: Trends and Opportunities within Retail and Away-from-Home segments in Brazil
• Latin America in context: retail tissue performance of the region
• Overview of key categories in Brazil: key trends of retail tissue categories
• Perspectives of tissue category: drivers to unlock potential of retail in Brazil
• AFH (Away from Home): glimpse of the Brazilian AFH estimates
The Brazilian retail tissue market – the 7th largest globally – is robust and it reveals a sizeable opportunity of growth. In the retail standpoint, it is vital to have an in-depth understanding of different groups of consumers in order to remain relevant in the minds of an increasingly mass of investigative consumers to succeed. Players hence must keep abreast with emerging demands in order to respond faster and responsively. It will also shed light on Away from Home (AFH) category in Brazil and its perspectives in the short and long run. Lastly, this presentation will discuss the trends that impact retail tissue and how manufacturers can respond to them.
Session date and time: Tuesday, 22 October 2019 from 12:00 pm to 12:30 pm BRT
Speaker name: Rafael Pellegrini, senior research analyst