The launch edition of Tissue World São Paulo has concluded on a successful note attracting key tissue industry players from Brazil and South America. The event was launched with focus at the growing tissue industry in Brazil and South America, a fast growing market that did not have a dedicated tissue show yet to refer to. Brazil is an immense and unique country with a set of strict rules and regulations that operators must abide by in order to leverage its undisputed potential. While other neighboring countries equally show great potential, in particular Colombia, Peru and Chile. Hot related topics are discussed extensively during the conference and on the trade show floor with local and international exhibitors.