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The Congress of Horticultural Industry Leaders is an event based on the key trends, needs and guidelines of representatives of the horticultural industry. The two-day event will be filled with lectures and workshops addressed to entrepreneurs in the industry in an online mode on 25-26 February 2021. Congress will bring together experts in marketing, trade, sales and the wider horticultural industry. Speakers will talk, among others, about the new look at the industry, and effective methods of sales and business in times of crisis. Among the speakers, there will be world-renowned experts from Poland and abroad.
Session description: The situation on European gardening markets differs significantly from one case to another. Building the analysis on decades’ worth of Euromonitor International research we will describe the market situation in Europe, point to the most important trends in gardening and outline the characteristics which make CEE markets unique in the European gardening space. We will also attempt to define the path forward for the market, accounting for the COVID-19 impact. Relying on the EMI’s robust forecasting capabilities we will present the most up-to-date forecasts.
Session date and time: Thursday, 25 February 2021, 9:30 am – 10:15 am CET
Speaker name and title: Karol Leja, Analyst