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5 – 6 September 2017

Jornada de conferencias y prácticas en las que los líderes del Sector se reunirán para conocer las novedades en la creación, desarrollo y tendencias de las proteínas y demás conocimientos de utilidad para la Industria Procesadora de Alimentos y Bebidas. Se presentarán las tendencias en el consumo de proteínas en todo tipo de alimentos tanto de México como de América Latina, para que se conozca qué aplicaciones están teniendo. Además, se analizará la actitud del consumidor hacia los productos que contienen proteínas y qué beneficios están percibiendo.

http://www.alfapromoeventos.com/

SPEAKER
Evelyn Rodriguez, Research Associate
SESSION TITLE
El efecto proteína en la industria de suplementos alimenticios
SESSION DESCRIPTION

Las tendencias globales de consumo, sumadas a la crisis global de obesidad, han impulsado el crecimiento acelerado del consumo de suplementos alimenticios. Dentro de este mercado, el segmento de proteínas ha sido testigo de un crecimiento fenomenal.

Esta conferencia explicará las tendencias que han llevado al crecimiento del consumo de proteína y como ha cambiado la percepción de los consumidores respecto a este producto, pasando de ser de nicho a un concepto de alimentación integral. En esta presentación veremos las razones por las que el mercado de nutrición deportiva ha sido el más beneficiado con esta tendencia, cómo están respondiendo las empresas, la importancia de los canales de distribución y hacia dónde se dirige este mercado.

Abarcaremos los siguientes temas:

  • ¿Cómo afectan las tendencias mundiales al creciente consumo de proteína?
  • ¿Quién está comprando?: La evolución del consumidor de proteína
  • Más que musculo: La evolución del posicionamiento

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