The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
The Sweets & Snacks Expo is a can’t-miss event for thousands of confectionery and snack retailers, manufacturers and suppliers for a reason – here you’ll find all the product innovations, insights and industry connections you need to build a world-class in-store or online experience that will delight your shoppers.
Session description: Product claims are a critical purchase driver and marketing tool for snacks. As new demands arise in the aftermath of the pandemic, companies must identify the best positioning for their products and invest in innovations that meet evolving consumer needs. This session will provide extensive insight into the global landscape for product claims in snacks, including a vantage point into prominent marketing claims for snacks across clean, ethical and dietary labels. Attendees will also learn how marketing claims evolved during the COVID-19 pandemic, identify spaces for growth and explore dietary and ingredient preferences among consumers. This presentation will include Euromonitor International’s snacks sales data and insight from consumer surveys and applicable case studies.
Session date and time: Wednesday, June 23 at 11:30am – 12:10pm ET
Speaker name: Jared Koerten, Head of Packaged Food