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The International Coffee Week (ICW) is one of the most important coffee events in Brazil, gathering the entire industry chain at the capital of the largest coffee producing state in Brazil, Belo Horizonte. The “DNA Café – International Conference” happens simultaneously bringing dynamic and interactive lectures on field, certification, grading, roasting, coffee shops, trends and business mediated by renowned professionals from all over the globe.
This presentation explores opportunities for coffee in under-exploited markets as well as matured markets. We will present the world’s five most promising markets for coffee, discuss about global consumption trends and its influence on coffee’s growth prospects for the coming years. Finally, we will be present success cases from all over the globe as well as discuss the role of packaging in the future of the category.