Seamless Middle East
Seamless Middle East is the region’s leading payments and commerce technology conference and exhibition. The event has separate conference agendas covering the world of Payments, Fintech, Ecommerce, Retail and Identity.
Michelle Evans, Head of Digital Consumer, will be hosting the full payments track and moderating the following sessions:
Panel one: The Rise of Promising Payment Platforms
Uncovering the rise of tech firms leveraging the mobile marketplace
Delving into ecosystems, environments, regulations and demographics driving the rapid adoption
Accelerating mobile payments with mega-wallets and “super-apps”
Identifying the hurdles of mainstream adoption
Effect on the incumbents and the wider value chain?
Panel two: Transcending Faster Checkout with Digital Wallets
Adopting mobile platforms to eliminate purchasing friction
From “buy to bye”: increasing conversion rates for businesses
Establishing secure, convenient and rewarding payment systems
Combining convenient CX and customer intimacy on a mobile platform
Cracking authentication with intangible credentials
Going beyond a faster and convenient checkout
Panel three: Data Driven Design: Using Creative Design to Elevate Customer Experience
Blending data and innovative tech to create the ideal customer experience
What does the ambient aisle look like?
Leveraging data-driven shelf optimisation
Capturing data with instore technology advancements: putting sensors in the forefront of your design
Big data and bigger retail data: identifying and utilising the data you already have
Measuring emotional responses and removing negative experiences
Session date and time: Hosting the full payments track on Wednesday, April 11th at 9:00 am to 15:30 pm GST Moderating three sessions on Wednesday, April 10th at 9:00 am GST, 9:30 am GST and Thursday, April 11th at 2:00 pm GST, respectively.