Seamless Middle East

Dubai International Convention & Exhibition Center - Dubai, UAE
April 10, 2019 to April 11, 2019

Seamless Middle East is the region’s leading payments and commerce technology conference and exhibition. The event has separate conference agendas covering the world of Payments, Fintech, Ecommerce, Retail and Identity.

Register here.

Michelle Evans, Head of Digital Consumer, will be hosting the full payments track and moderating the following sessions:

Panel one: The Rise of Promising Payment Platforms

Uncovering the rise of tech firms leveraging the mobile marketplace

Delving into ecosystems, environments, regulations and demographics driving the rapid adoption

Accelerating mobile payments with mega-wallets and “super-apps”

Identifying the hurdles of mainstream adoption

Effect on the incumbents and the wider value chain?

Panel two: Transcending Faster Checkout with Digital Wallets

Adopting mobile platforms to eliminate purchasing friction

From “buy to bye”: increasing conversion rates for businesses

Establishing secure, convenient and rewarding payment systems

Combining convenient CX and customer intimacy on a mobile platform

Cracking authentication with intangible credentials

Going beyond a faster and convenient checkout

Panel three: Data Driven Design: Using Creative Design to Elevate Customer Experience

Blending data and innovative tech to create the ideal customer experience

What does the ambient aisle look like?

Leveraging data-driven shelf optimisation

Capturing data with instore technology advancements: putting sensors in the forefront of your design

Big data and bigger retail data: identifying and utilising the data you already have

Measuring emotional responses and removing negative experiences

Session date and timeHosting the full payments track on Wednesday, April 11th at 9:00 am to 15:30 pm GST Moderating three sessions on Wednesday, April 10th at 9:00 am GST, 9:30 am GST and Thursday, April 11th at 2:00 pm GST, respectively.