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10 April 2018
San José, Costa Rica

Este año 2018 le recuerda a los proveedores del canal de consumo masivo, la importancia de refrescar y relanzar estrategias. Las decisiones de compra del consumidor, los formatos más visitados, los esquemas comerciales de mayor éxito, el retail digital o el comportamiento y estrategias en los diversos formatos del comercio detallistas, son variables de obligatorio estuLas industria alimentaria y bebidas es una de las más fuertes dinamizadoras de los canales de consumo masivo. Las decisiones de compra del consumidor, los formatos más visitados, los esquemas comerciales de mayor éxito, el retail digital o el comportamiento y estrategias en los diversos formatos del comercio detallistas, son variables de obligatorio estudio por parte de empresarios y ejecutivos de nuestras compañías. Por tal motivo, CACIA desarrolla Summit Retail 2018, orientado a que nuestra industria reciba una lluvia de información valiosa y estratégica, por parte de las compañías consultoras y asesoras de mayor renombre en nuestra región, de manera tal que se fortalezcan las estrategias de comercialización y crecimiento.dio.

Website: http://summit.cacia.org/

SPEAKER
Andres Chehtman, Senior Research Analyst
SESSION TITLE
Tendencias en Retailing: Adaptándose al Entorno
SESSION DESCRIPTION

En esta presentación revisaremos la evolución de los canales moderno y tradicional en Costa Rica y Latinoamérica, incluyendo también ejemplos de otras regiones del mundo. Examinaremos factores en relación al consumidor tales como aspectos demográficos, acceso a internet y tasas de bancarización, que son determinantes para la elección de los canales de compra, medios de pago y modo de entrega de los productos. Además veremos el desempeño de Internet retailing y ejemplos de canales alternativos.

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