Pure London – #StayingSocial Series
With increasing numbers of consumers now scrolling through their social media more, and using social media and online channels to choose where they shop, it’s vital that brands deliver a positive experience, engage with their customers online, and take the opportunity to develop that relationship.
Over the next 5 weeks every Wednesday at 11am, tune into Pure London’s new #StayingSocial webinar series where training partner, SocialB will host a series of practical and interactive online sessions.
Session title: COVID-19: A Catalyst for Change in Fashion
Session description: The fashion industry is by far one of the worst hit across all FMCGs, due to coronavirus. The compound effect of forced store closures during lockdown, heavily disrupted supply chains and a halt of travel worldwide has already pushed some players into administration. But, once the dust settles on the immediate crisis, the industry is expected to undergo a dramatic transformation.
The severity of the downturn should encourage fashion players to consider bold strategies to survive including never before considered collaboration with competitors, partnerships with suppliers and a tremendous acceleration of digitalisation and innovation.
Session date and time: Tuesday 23 June, 2020 – 11:00AM
Speaker name: Natasha Cazin, Fashion & Eyewear Consultant, Euromonitor