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Fiera Milano Rho, Pad 12, Milan, Italy
02.21 – 02.23.18

The international green expo, My Plant and Garden, in collaboration with the trade magazine Greenline will host ‘Game Gardening Meeting’ for the second year running. During this three-day event, key industry players and experts will discuss the state of the gardening industry and talk about challenges and opportunities for growth. The event will take place at My Plant & Garden – the only trade fair that presents and promotes the whole green industry through its 8 macro-sectors (nurseries, flowers, decoration, landscape, machinery, services, garden care, pots).

Link to My Plant and Garden pagehttp://myplantgarden.com/en/myplant-garden/
Link to Event’s program page:  http://www.gamexpo.it/ (in Italian)
Gardening: Emerging Markets and Future Prospects
Session Date & Time: 22 February, 4pm
Session RoomFiera Milano Rho, Pad 12
Euromonitor International will draw from its most up to date Home and Garden research to present on the main gardening trends in Europe. In his presentation, “Gardening: Emerging Markets and Future Prospects”, Stefano Botter, will examine the fastest growing markets in the industry, highlighting what the future holds for gardening in Europe.  
While in Western Europe the growth remain limited, Eastern Europe is showing more dynamicity. Stefano will focus on explaining why there are these differences and which countries will offer the best outlook over the next five years. 
The presentation will also deliver into the performance of the different retail distribution channels and specifically on the rise of internet retailing and discounters. The presentation will close with a focus on of the main trends that are shaping the industry: robotics and connectivity.
(Show More)
SPEAKER
Stefano Botter, Research Analyst – Home and Tech

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