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Petfood Forum Asia is a conference for the Southeast Asia pet food and pet treat industry featuring industry experts presenting the latest research and information on the pet food market, pet nutrition, pet food palatability, processing, new product development and more. Attendees are provided the ability to socialize and network with industry peers from throughout Southeast Asia and to meet those hard to reach prospects, have project update meetings on-site with customers and meet new leads through networking events.
Session title: The power of internet retailing in Pet care: Case study in China and South Korea
Session description: In this forum, interesting cases of pet care online shopping malls will be introduced by focusing on developed countries where internet retailing channel is the most developed, China and South Korea. Also, driving forces are addressed how pet care internet retailing is China and South Korea could be successfully set with key 3 words, price, quality and convenience. By using Euromonitor International’s pet care, retailing and lifestyle survey data, the outstanding performance of internet retailing when comparing with the weak performance of pet shops and veterinary clinics in China and South Korea will be shown and explained why to better understand overall internet retailing in pet care industry.
Session date and time: 25 March at 9:30 am ICT
Speaker name(s) and title(s): Sunny Moon, Food & Nutrition Consultant