The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Petfood Forum conferences are focused on providing attendees and exhibitors a productive, memorable and enjoyable experience with something new to offer, year after year. Petfood Forum events are executive-level conferences for the global pet food and pet treat industry, and include an exclusive exhibition of industry suppliers, co-packers and service providers.
Session title: Premiumization: the evolution of pet food’s most important growth driver
Speaker name: Jared Koerten, head of pet care for Euromonitor International
Session description: Premiumization has been the growth engine for dollar sales in pet food. At the same time, underlying drivers of premiumization as a megatrend are shifting across industries. In the past, premiumization focused on the betterment of pet owners and their companions, emphasizing health and safety. The future, however, is being shaped by new frontiers in premiumization like curation, partnership and personalization. Sociodemographic trends are creating new frontiers for premium-led growth, as untapped markets and pet owners look for opportunities to trade up.
Session date and time: Tuesday, April 30th at 9:15am