Join 300+ nonwoven professionals for Outlook Plus Latin America 2019 that will examine the economic outlook, market statistics and the latest products and trends for the hygiene, personal care, and medical market sectors. For the first time, this edition of OPLA will also cover developments in nonwoven filter media, an important and growing sector in Latin America.

Register here.

Session title: Trends and Opportunities in the Disposable Hygiene Market

Session description: The Brazilian retail hygiene market – the 4th largest globally – is vigorous and reveals a mosaic of divergent dynamics across the country regions. Consumers are, more than ever demanding, empowered, concerned and cost-conscious. The in-depth understanding of different groups of consumers in order to remain relevant in the minds of an increasingly mass of investigative consumers is vital to succeed. Players must keep abreast with emerging demands in order to respond fast and responsively. This presentation will discuss the socioeconomic impacts on hygiene consumption and, more importantly, how consumer dynamics are shaped in this complex environment. It will also identify future perspectives among the Brazilian consumer. Lastly, it will discuss implementing an omnichannel strategy as a key growth driver and opportunity for hygiene manufacturers. 

Speaker name: Rafael Pellegrini, Analyst