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SMX Convention Center Pasay City
08.09 – 08.10.18
The National Retail Conference and Expo (NRCE) has been the centrepiece of the PRA’s efforts in helping retailers attain global competitiveness. This annual event has served as the hub for retailers and partner industries to know about the latest trends, developments and technologies in retailing, providing attendees new and relevant learning year after year for more than two decades.
The NRCE is also a venue for bringing together the key movers and shakers of retail and its allied industries where over 800 major CEOs and top level executives from various parts of the country converge.
Event’s registration pagehttp://www.nrce-ph.com/registration.html
Link to Event’s program page:http://www.nrce-ph.com/program.html
KEY GLOBAL MEGATRENDS: PUTTING THE CONSUMER AT THE HEART OF BUSINESS
Successfully identifying, analysing and acting on megatrends is hugely essential for success in consumer markets. The world is now changing faster than ever, and it is becoming increasingly difficult to keep up with competitors as technology spurs both the rate of and access to innovation. Amidst this change, it can be challenging for organizations to understand why industries are evolving in the way they are today, much less predict how they will evolve into the future. Megatrend analysis enables companies to build a long-term strategy that is proactive, rather than reactive, making sense of where they stand today, but also ensuring they have a plan in place to remain relevant moving forward.
 
Yet, identifying megatrends can be difficult and separating long-term, significant trends from fads and overnight sensations is not always straightforward. Following an extensive research process, Euromonitor has published eight broad reports on the megatrends our industry, economic and consumer trends experts have identified as being of the most importance to consumer goods businesses across sectors.
 
In today’s rapidly changing global environment, megatrend analysis will be critical for companies seeking to drive sustainable growth and remain relevant as competition increases and new ideas disrupt entire industries. In this presentation, we will share and provide a framework for megatrend analysis, exploring what a megatrend is, how to identify one and what drives them, alongside case studies showing the benefits of incorporating megatrend analysis into your strategic planning process.
Session Date &Time: 9 August 2018, 1:15pm – 1:55pm
(Show More)
SPEAKER
Swee Woon, Tan, Head of ABC and TGA

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