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From optimizing cognitive function to building stress resilience, mental wellness is a top priority for consumers across the globe with nootropics and adaptogenic ingredients becoming some of the hottest categories in the wellness space. During this two-day event, we will investigate how researchers, suppliers, brands, retailers, practitioners and other industry players can master this surging market.
The Naturally Informed program is designed to keep suppliers, brands and retailers informed on developments in the natural products industry so that they can make better business decisions and inform consumers about the opportunities, challenges and issues surrounding consuming these types of products. Here you’ll find high caliber content from virtual events, webinars, articles, white papers and sponsor materials that is provocative, colorful, engaging and illuminating – all the way from the science of supplements to the truth about sustainability, regenerative agriculture and clean label to true industry leadership.
Session title: Mental Wellness: Mastering the Market
Session description: World-class experts will discuss the latest research into clinical benefits and mechanisms of action for cognitive boosters and mood modifiers targeting important areas like the endocannabinoid system and the gut-brain axis. We’ll hear from experts in consumer trends, and address need-to-know information for developing and positioning products, and offer actionable insights for communicating with consumers as well as winning strategies for merchandising products on the shelf.
Session date and time: Wednesday, 20 January at 10 AM EST
Speaker name: Matthew Oster, Head of Consumer Health