National Coffee Association Annual Convention
The NCA Annual Convention is the premier event for professionals and executives in the U.S. coffee market. With so many challenges facing the industry — from coffee and health, to sustainability, to the continued struggle of coffee farmers — collaboration, conversation and education matter now more than ever.
Session title: Ready-to-Drink Coffee: The Next Five Years
Session description: Ready-to-drink (RTD) coffee remains the leading source of retail sales growth in the US coffee market and one of the most dynamic American beverage categories overall. Euromonitor International will review the evolution of this category over the years and where it is headed next, looking at emergent segments like nitro, pre-mixed coffee cocktails and sparkling products. This presentation will particularly focus on how RTD coffee fits in with changing health and wellness trends that drive consumer behavior in beverages today.
Session date and time: Friday, March 6 at 3PM
Speaker name: Matthew Barry – Consultant