MyPlant and Garden
MyPlant and Garden is the most important international B2B trade fair for horticulture, landscape and garden in Italy.
Session title: How will megatrends impact the gardening of tomorrow?
Speaker name(s) and title(s): Stefano Botter, Senior Analyst – Home and Tech
Session description: Euromonitor International’s team of economic, consumer and industry trend experts have identified several megatrends shaping consumer markets. These megatrends, sharing common drivers, have the power to transform and disrupt entire product categories.
In this presentation, Euromonitor International will draw from its Home and Garden research to present how the Gardening market is being shaped by these global drivers. Megatrends such as connected consumers, ethical and healthy living, population change and urbanisation are shaping the Gardening industry and creating new opportunities which will shape the future direction of the gardening industry.
Session date and time:21 February, 10am, Padiglione 12, Gardening Hall