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MITT – is the largest international travel and tourism exhibition in Russia & CIS held in Moscow for more than 26 years. MITT is one of the world’s TOP 5 leading travel and tourism shows. Annually thousands of market players meet at MITT as it is a B2B venue where innovative travel products are exhibited and important strategic agreements are reached.
Session title: The Impact of COVID-19 on the Tourism Industry: New Reality and New Opportunities
Session description: All travel brands and destinations have been impacted by the unprecedented global travel shutdown. A major question is how long the pandemic and economic impact will last. The baseline forecast points to at least three years for tourism demand to recover. Certain sectors may never see the full recovery. It is a great time for market players to revisit their product offer to meet the demand of the new reality keeping in mind already established features like digitalization, sustainability, etc.
Session date and time: 16 March 2021, 12.30 – 13.10 Moscow time
Speaker name: Marija Milasevic, Consultant