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MIDO returns to Fiera Milano Rho on February 24th – 26th, consolidating its global leadership as the eyewear global leading exhibition. With more exhibition space than ever before, MIDO will feature a comprehensive calendar of seminars, workshops, presentations, events, and conferences on the optical sector. This year’s edition will focus on innovation, with manufacturers, retailers, and providers
featuring innovative solutions on eyewear from product design to distribution.
Euromonitor International will be there, contributing with a presentation examining innovation in the context of distribution channel shifts. Several concurrent trends are disrupting global distribution, not least technology or growing commoditisation in eyewear. During this presentation, Euromonitor will analyze the drivers and outlook of these while looking at innovative distribution concepts from around the world.