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Milan, Italy
02.24 – 02.26.18

MIDO returns to Fiera Milano Rho on February 24th – 26th, consolidating its global leadership as the eyewear global leading exhibition. With more exhibition space than ever before, MIDO will feature a comprehensive calendar of seminars, workshops, presentations, events, and conferences on the optical sector. This year’s edition will focus on innovation, with manufacturers, retailers, and providers
featuring innovative solutions on eyewear from product design to distribution.
Euromonitor International will be there, contributing with a presentation examining innovation in the context of distribution channel shifts. Several concurrent trends are disrupting global distribution, not least technology or growing commoditisation in eyewear. During this presentation, Euromonitor will analyze the drivers and outlook of these while looking at innovative distribution concepts from around the world.

Website: http://www.mido.com/

Global Eyewear Distribution Shifts

Session Date & Time: Monday, 26th February at 2.00pm

Eyewear is changing as consumer needs and preferences evolve. Optical shops remain the main distribution channel for spectacles, as consumers seek expertise, advice and know-how when it comes to lenses and frames and to a lesser extent, sunglasses too. However, optical shops face fiercer competition from internet retailers, and apparel and footwear specialists. Despite consumers still visiting opticians to test their sight, they are increasingly considering the Internet channel as a channel to purchase their contact lenses and solutions. It is key to standardise the consumer experience in-store and online, getting to know each client, and thus their needs, preferences and tastes; to meet their expectations in terms of value and price.

Therefore this presentation will analyse the eyewear distribution paradigm, its current evolution, how this impacts the different industry players and what strategy can be drawn to embrace today and tomorrow’s opportunities.

(Show More)
SPEAKER
Jorge Martin - Head of Personal Accessories and Eyewear

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