With +110 exhibitors in formulation, packaging, full-service, accessories and design, MakeUp in NewYork 2019 will once again be the ONLY event dedicated exclusively to make-up and skincare on the East Coast.

You are an established or a future brand? A distributor? A selling channel? A makeup enthusiast? Want to see all the Beauty market key players? Heard about the amazing MakeUp in experience and can’t wait to live it? Need to see first the latest products launches, innovations, demos and future global beauty trends… all of that in a cosy and intimate atmosphere? 

The conferences, always eagerly awaited, will also cover the key topics of the industry: new technologies, new ingredients in makeup and skincare formulations, latest designs, trends, colors and many others…

Get your invitation here.

Session title: How to Win in an Evolving Color Cosmetics Market

Session description: Despite years of strong gains, the U.S. color cosmetics market is expected to slow as consumers shift to skin care and fashion and beauty enthusiasts decrease their spend. Growing 5.6% annually from 2013 to 2018, the U.S. color cosmetics market will only increase 2.4% through 2023. How will the industry react to this slowdown? How can brands capture a larger share of this fragmented landscape? 

Players need to stay atop growth opportunities like cannabis-infused beauty and dermocosmetic makeup and optimize their retailing strategies to remain competitive over the next five years. In this presentation, Euromonitor International will identify market potential, the latest consumer preferences and trends driving the category in the context of an evolving beauty industry.

Session date and time: Wednesday, September 11 from 10:45-11:30 AM 

Speaker name: Kayla Villena, Beauty Analyst