The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Macrorrueda is one of the most important commercial initiatives of ProColombia, which is the entity in charge of promoting tourism, foreign investment in Colombia, non-mining energy exports and the image of the country. This business forum is part of the strategy of benefiting from the Free Trade Agreements, diversify markets and promote the exportable offer of Colombian companies. The offerings with internationalization potential is part of the agri-food, metalworking, chemical, industries 4.0 and fashion system production chains.
This event brings together more than 3,000 entrepreneurs from all over the world and will take place from April 12 to 23, 2021.
Session title: Top 10 Global Consumer Trends 2021
Session description: The pandemic forever altered consumer behavior. What we value, how we consume and where we spend will never be the same. Businesses that explore and understand these shifts can act now to improve product and service development, employ stronger marketing tactics, lock in customer loyalty and prepare for what’s next. In this presentation the speakers will discuss the emerging consumer trends redefining business in 2021, the opportunities to retool products, services and operations to meet these needs and strategies to build a resilient and adaptable business.
Session date and time: Tuesday, 13 April at 8:00am (Colombia time)
Speaker names and titles:
David Mackinson, Head of Research
Felipe Carreirão, Research Analyst
Alex Jarman, Research Analyst