Macrorrueda 85 2021

Online (Colombia)
April 12, 2021 to April 23, 2021
Macrorrueda 85 2021

Macrorrueda is one of the most important commercial initiatives of ProColombia, which is the entity in charge of promoting tourism, foreign investment in Colombia, non-mining energy exports and the image of the country. This business forum is part of the strategy of benefiting from the Free Trade Agreements, diversify markets and promote the exportable offer of Colombian companies. The offerings with internationalization potential is part of the agri-food, metalworking, chemical, industries 4.0 and fashion system production chains.

This event brings together more than 3,000 entrepreneurs from all over the world and will take place from April 12 to 23, 2021.

Register HERE.

Session title: Top 10 Global Consumer Trends 2021

Session description: The pandemic forever altered consumer behavior. What we value, how we consume and where we spend will never be the same. Businesses that explore and understand these shifts can act now to improve product and service development, employ stronger marketing tactics, lock in customer loyalty and prepare for what’s next. In this presentation the speakers will discuss the emerging consumer trends redefining business in 2021, the opportunities to retool products, services and operations to meet these needs and strategies to build a resilient and adaptable business.

Session date and time: Tuesday, 13 April at 8:00am (Colombia time)

Speaker names and titles:

David Mackinson, Head of Research

Felipe Carreirão, Research Analyst

Alex Jarman, Research Analyst