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Since 2011, LuxuryLab Global brings together top Mexican and international professionals of the luxury sector to share research, trends and knowledge and to create professional networks and synergies between companies in the high-end goods market: fashion, wine & spirits, tourism, jewelry, watches and lifestyle in general. During one day of conferences, eight experts share their experiences with the industry’s decision-makers, CEOs, managers and regional directors of the market’s most exclusive brands, who exchange information about trends, success stories, forecasts and market indicators. The ninth edition of the forum will address a new paradigm: “THE RENEWAL OF LUXURY”.
Session title: Reshaping Luxury
Session description: Consumer activism, behavioural changes and technology are forcing luxury companies to re-think their business models. It is becoming increasingly difficult to keep up with competitors and consumers’ dependence on online and mobile devices. Luxury brands are understanding that digital is the lens through which consumers make their decisions and remains the gateway to the world economy. Demand for greater personalisation and sustainability is growing as is the need to create emotional and empathetic connections whilst also providing exclusive experiences that money can’t buy.
In this presentation we will explore how these factors are reshaping the way that luxury companies do business to provide a seamless customer service whilst maintaining the human factor.
Speaker name: Fflur Roberts, Industry ManagerLuxury Goods