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7 – 8 February 2018
Santa Monica, CA | Barker Hangar

LUXE PACK, the global brand dedicated to packaging creativity, design, technical innovation, and trends for the luxury industries welcomes its first annual LUXE PACK LOS ANGELES trade show. The BtoB tradeshow that targets luxury and the growing niche/regional indie beauty, wellness, fashion, coffee/tea brands who call the West Coast home. The fusion between MakeUp..In and LUXE PACK that is sure to make a splash in 2018!

Website: http://www.luxepacklosangeles.com/en/

 

SPEAKER
Ayako Homma, Senior Research Analyst
SESSION TITLE
Is Wellness The New Luxury: Is Healthy And Happy the Future of Luxury Retail?
SESSION DESCRIPTION

Session Date and Time: February 7 | 1 PM

As consumers spend on health and wellness grows, the luxury industry is getting in the game. There is a paradigm shift in the definition of luxury and modern lifestyle as the next generation starts to come into its own. Aspirations and desires around a wellness lifestyle (or perceived wellness lifestyle i.e. healthy selfies) are becoming indicators of luxury. The elite industry panel of brand executives and market analysts and will discuss this “new standard” for luxury and how brands will be reacting to this new realm of retail.

SPEAKER
Ayako Homma, Senior Research Analyst
SESSION TITLE
How to Make a Statement Packaging Piece: The Power of Iconic Packaging
SESSION DESCRIPTION

Session Date and Time: February 8 | 10 AM

A high level discussion on how packaging for the Beauty and Wine and spirits markets can be made to create consumer excitement for retail, direct-to-consumer sales, the digital channel and social media engagement. Manufacturers and their brand partners must design product packaging not only for retail but also for a marketplace that’s moving beyond brick and mortar. Hear how social media is influencing packaging decisions and how brands are reacting to the shift from in-store to in home shopping.

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