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With more than 150 speakers and 55 hours of inspiring content in 5 days LOGIN 2021 will be FREE to watch live on Delfi.lt and 15min.lt
Session title: Go digital or go home! Nurturing a new type of sports fan
Session description: The profile of a sports fan has evolved greatly in the last decade, driven by the overwhelming digital disruption. This presentation analyses what are the main traits of the digital sports fan – his/her preferences, values, and behaviours. Understanding how a digital fan differs from a traditional fan is crucial for sports properties looking to leverage the right assets and to unlock high levels of fan engagement as well as brand exposure with one’s sponsors. The presentation also provides insights on how to engage with digital consumers for brands and content creators operating outside of the Sports industry.
Session date and time: Wednesday, May 26, 12-3 pm (Vilnius time), session #NewCustomer
Speaker name: Davide Calzoni, Senior Analyst – Sports & Entertainment