LiMa CMO Summit 2020
LiMA CMO SUMMIT is an event which gathers marketing and business leaders, executives, strategists and everyone who creates value and works for the benefit of the consumer. During the event, you will gain insights from Lithuanian and foreign experts, share ideas and discover new ones as well as expand your network among other professionals in the field.
CMO’s mission is to keep pace with innovation and enable organizations to create value for consumers in a rapidly changing environment. A modern CMO is responsible for authenticity, human connection, brand trust, innovation, and business growth.
Session title: COVID-19 Effect on Top 10 Global Consumer Trends 2020
Session description: The coronavirus (COVID-19) pandemic forced consumers to adopt new habits, reevaluate priorities and shift consumption. This presentation will analyse the short- and long-term implications of COVID-19 on consumer behaviour and how businesses can prepare for these shifts.
Speaker name(s) and title(s): Indre Cesniene, Head of Economies and Consumers Insights