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Licensing World Russia 2021 will be held on April 20 – 22, 2021. Exhibition will bring together players of Russian and international licensing market: brand owners, international licensing agencies, existing and potential licensees. Licensing World Russia 2021 exhibition is an effective platform for the presentation of brands, images, characters and increasing of their popularity among consumers.
Session title: Where and How Consumers Shop – Exploring how Shopping has Changed Amid the E-commerce Boom
Session description: COVID-19 has impacted high-touch service industries the hardest. In-person physical experiences were nearly brought to a standstill due to mandated restrictions, forcing consumers to shift to online channel. Consumer attitudes regarding travelling, dining out and shopping have significantly transformed. The digital transformation was unfolding across the retail and service industries before COVID-19, but its importance increased due to the necessity for business to stay afloat. During the crisis, retail and service operators shifted to digital in the hopes of making up for the loss in revenues caused by closures and restrictions.
Session date and time: 21 April 2021, 11:20 a.m. -11.40 a.m. Moscow time
Speaker name: Valeriya Sorokina, Consultant